AgDevCo

Inputs distributor Agrigrow has doubled its sales in Tanzania with a Facebook campaign supported by AgDevCo’s Smallholder Development Unit. 

There is one factor above all that rules when it comes to relevant technologies: Return on Investment (ROI). Tech should either make you money, or save you money--it's that simple!

Specific challenges will always vary across businesses, but what does not vary is this: you don’t need tech that is cool and you don’t need buzzwords. You need a solution that works.

Agribusinesses are increasingly exploring how digital communication can help build relationships with smallholder farmers. 

Increasing rates of phone ownership in Africa means that phone-based services can be a good option for reaching smallholder farmers, even in rural areas.

Radio offers significant opportunities to agribusinesses and other organisations to communicate with smallholder farmers. 

The third part of AgDevCo's guidelines discusses how to use pilot testing and iteration to reduce risk and uncertainty in digital technology projects.

The second part of AgDevCo's guidelines for agribusinesses on digital technology projects focuses on working with technology providers.

This short guide summarises the business case for using video to communicate with and provide training to smallholder farmers.

Many agribusinesses are now using video as a tool to communicate with smallholder farmers and to provide extension services effectively and efficiently. This document provides practical guidance for agribusiness managers on deciding how to use video, developing content, and on how to share videos with farmers.