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Digitalisation
Inputs distributor Agrigrow has doubled its sales in Tanzania with a Facebook campaign supported by AgDevCo’s Smallholder Development Unit.
There is one factor above all that rules when it comes to relevant technologies: Return on Investment (ROI). Tech should either make you money, or save you money--it's that simple!
Specific challenges will always vary across businesses, but what does not vary is this: you don’t need tech that is cool and you don’t need buzzwords. You need a solution that works.
Agribusinesses are increasingly exploring how digital communication can help build relationships with smallholder farmers.
Increasing rates of phone ownership in Africa means that phone-based services can be a good option for reaching smallholder farmers, even in rural areas.
Radio offers significant opportunities to agribusinesses and other organisations to communicate with smallholder farmers.