With button mushrooms, Kigali Farms has pioneered the introduction of a new product in Kigali and other urban centres, giving the market a new highly-nutritious, high-quality edible product that consumers can trust. Oyster mushroom substrate sales for rural farmers also remains a pillar of the business strategy. In 2016, Kigali Farms sold oyster substrate to over 1,700 farmers. 35% of the oyster mushrooms produced by those farmers are estimated to have been consumed by the households, with the remaining 65% being sold to family and neighbours as an additional source of income.