Gee's Fresh Point (Gee's) is a slaughterer, processor and marketer of frozen speciality meat - in particular guinea fowl - purchased from small-scale farmers based in Northern Ghana.
Gee's is the largest private guinea fowl abattoir operator in Northern Ghana, recognized as a pioneer and the only company developing the demand side of the guinea fowl value chain in the country. Through strategic high-traffic retail locations at selected domestic airports and targeted marketing Gee's is deepening the market for guinea fowl, particularly in Southern Ghana. This is expected to result in an estimated 25-50% increase in income for small-scale farmers. In 2015 earnings of Gee's small-scale farmer suppliers are expected to reach $400,000.
Gee's has received a $375,000 loan from AgDevCo. This investment will support the upgrading and partial mechanisation of Gee's processing line, a new cold storage and refrigeration truck, and the installation of a rendering plant to convert waste from the processing line into animal feed for sale. As a result of increased processing capacity, it is estimated that Gee's will be able to purchase birds from 1,500 small-scale farmers by 2019 at a value of $2.4m annually.
Guinea fowl is the most-reared avian in Northern Ghana where it is bred by most rural households. It iw well adapted to the local climate and plays the important role in the rural economy. Additionally, guinea fowl is leaner than chicken and is thought to be more nutritional. Despite this, it currently represents a small fraction (est. 5% - 10%) of Ghana's poultry flock and sales.